Competitiveness through innovations in tourism and experience management
Tourism and Experience Management Cluster link tourism with creative industries, such as design, digital content production as well as entertainment and cultural production. Coupled with modern technology, experience management is a unique opportunity to create innovative business models for the benefit of tourism internationally.
Creative product development
Best innovations are created by exploiting the broadest creative potential and breaking the boundaries between industries. We are especially interested in innovations which interlink ICT, experience management and service design.
Foresight research in customer behaviour, technological advances, globalization, as well as in the breakthrough of experience and transformation economies forms the basis for customer-oriented innovations.
Credibility through networking
Tourism and Experience Management Cluster Programme integrates the expertise of the leading tourism and experience management centres in Finland.
The main resources will be allocated to regional, national, international and virtual destination business networks comprised of businesses, universities and public sector actors under specific areas.
We are committed to an integrated and long-term development and follow-up of the development processes for the benefit of the tourism business. Concentrating on tourist centres and theme-based services is supported by the national tourism strategy.
Key Themes
● Experience Management
● eTourism
● Service Design
● Foresight and Evaluation
Tourism and Experience Management Cluster Programme is carried out by five centres of Expertise:
● Lapland, Lapland Centre of Expertise for the Experience Industry (LEO)
● Helsinki Region, Culminatum Ltd Oy
● Savonlinna Region, Savonlinna Innovation Centre Ltd
● Southwest Finland, Turku Science Park Ltd / Turku Touring
● Jyväskylä Region, Jyväskylä Innovation Ltd / JAMK University of Applied Sciences (associate member)
More information:
Miikka Raulo
puh. 040 731 0022
www.experiencebusiness.fi